Men In Blazers
VisitBritain wanted influential content creators to amplify the Premier League experiences in Britain. Enter Men in Blazers - the hit U.S. soccer show on NBC. We produced the video and broadcast campaign as MiB went on a pilgrimage throughout London to uncover football stories and characters in what turned out to be a wonderful light-hearted trip of discoveries and thrills.
Solution
We worked with leagues and clubs to capture a trip of discoveries and thrills, showing Britain as a place to visit for passionate, historic football.
Results
- 12 digital videos
- One podcast (300,000 downloads)
- One-episode broadcast on NBC Sports Network: 132.8k views, not including replays
- 3,313,298 impressions on VisitBritain channels
“Storyman is GREAT! They are a joy to work with, professional, open, collaborative and efficient… The team can take a brief and build a storyboard that fits your vision, and can adjust to moving pieces… and feedback rapidly… [They’ll] work as an embedded team, bringing excitement and new ideas to enhance your brand and enlighten consumers with visually-stunning production and creative work.” – Visit Britain